Written Scope
Deliverables, responsibilities, timing, fees, and exclusions are documented.
How We Work
A Clear Process. A Collaborative Partnership.
Our engagements move through defined stages so both parties understand the objective, scope, responsibilities, commercial terms, and next decision.
Defined Reviews
Feedback and approval points are agreed before delivery begins.
Clear Handover
Final files, reporting, ownership conditions, and next steps follow the agreement.
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1. Discovery & Consultation
The process begins when a prospective client contacts Moonlight Ads Inc through the website form or our business email. We review the company, country or region, service interest, project requirements, target market, desired timing, and any budget context the client chooses to provide. For advertising work, we may ask about the offer, audience, destination page, creative readiness, geographic reach, and available measurement. For a website project, we may ask about required pages, content ownership, functions, hosting, and launch expectations. Discovery is not a promise that we can accept every request. Its purpose is to establish whether the opportunity fits our services and whether enough information is available to define a responsible next step.
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2. Strategy & Proposal
When an inquiry is a potential fit, we translate the discovery information into a proposed approach. The proposal or statement of work identifies the scope, deliverables, schedule assumptions, client responsibilities, review stages, fees, and payment milestones. It may also state exclusions so that both parties know what is not included. Advertising proposals can describe campaign objectives, planned formats, audience considerations, markets, creative requirements, reporting, and budget handling. Website proposals can describe the sitemap, design stages, development functions, content responsibilities, testing scope, and launch support. Recommendations are based on information available at the time and may change if the client changes the brief or if an external requirement affects delivery.
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3. Agreement & Project Start
Work begins only after the parties confirm the applicable written agreement and any required initial payment. The agreement can be executed electronically or through another mutually accepted method. It establishes the commercial relationship more reliably than a website inquiry or informal conversation. The client is responsible for providing accurate business information, timely feedback, required access, and materials it has the right to use. Moonlight Ads Inc is responsible for performing the agreed services with reasonable professional care and communicating material issues that affect the work. If project assumptions change, we document the effect on scope, cost, or schedule before proceeding with additional work.
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4. Creative & Preparation
Before campaign launch or development delivery, the necessary materials and operational inputs are prepared. This may include creative concepts, copy, format adaptations, landing-page content, media instructions, tracking requirements, or website layouts. Review responsibilities and revision limits follow the agreement. Clients should consolidate feedback through the designated contact and verify factual, legal, technical, and brand information before approval. We check assets for practical readiness, but the client remains responsible for the accuracy of its claims and the rights to client-supplied content. Credentials and private configuration are exchanged through an appropriate secure method and are never requested through ordinary public-facing fields.
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5. Delivery, Monitoring & Communication
Approved work is delivered according to the agreed project model. For advertising engagements, delivery may involve placement coordination, campaign monitoring, pacing review, creative changes, and documentation of available performance information. For creative projects, it involves controlled production, review, export, and handover of the agreed assets. For website projects, it may include development, testing, deployment preparation, and launch support. We communicate material dependencies and issues rather than hiding them behind unsupported certainty. Some conditions depend on client systems, hosting providers, media environments, policy decisions, or market availability. When that occurs, we explain what is known and recommend a practical response within the engagement scope.
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6. Reporting, Handover & Next Steps
At an agreed review point, we summarize delivery, available results, decisions, and outstanding items. Campaign reporting distinguishes source data from interpretation and does not convert advertising indicators into unsupported claims about revenue or customer behavior. Creative handover identifies the delivered files and any license or source-file conditions. Website handover can include deployment notes, access responsibilities, and maintenance recommendations. The parties may agree on a later phase, ongoing management, or a separate maintenance arrangement, but there is no automatic obligation beyond the signed scope. Final invoices and ownership conditions follow the applicable agreement. Clients can raise support questions through the contact method specified for the project.
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What We Need From You
A productive engagement depends on timely, accurate inputs. Clients should be ready to provide their legal or operating name, primary contact, target countries or regions, business objective, audience context, expected timing, available budget information, brand materials, approved claims, destination pages, and any technical requirements relevant to the work. Website clients should identify who owns content approval, domain and hosting access, required functions, and policy information. Advertising clients should identify the promoted offer, geographic eligibility, creative restrictions, and how downstream outcomes are recorded. If information is incomplete, we may pause planning or revise the proposed scope rather than make assumptions that could misrepresent the business or create avoidable risk.
Contact
Tell us about your business objectives.
Share your company, market, timing, and project requirements with our team.